In the current era of “Online to Offline” and massive e-commerce giants, the Retail as we know it is undergoing significant disruption. The customers are Empowered with knowledge, the competitive landscape is extremely dynamic and the technology is anything but constant. In this period of turbulence, the magical word is “Meaningful Customer Experiences”. Customers are now demanding rich shopping experiences that are personalized, hyper-connected, and engaging. It’s about reimagining the entire lifecycle from marketing to the final sale.
Many of the top retailers across the world are leveraging technology to gain agility and reimagine shopping journeys by deploying design thinking, analytics, system integration, product engineering and artificial intelligence.
But, one of the most critical elements to successful customer engagement are your store associates. They are not just your employees but the most effective evangelists of your brand, But in today’s digital economy their roles and tools are changing. New business strategies, technologies and devices are fundamentally changing the way they work and how you attract, empower and retain the best people for the job.
Learn how we partnered with Quess Corp and built India’s largest Retail Technology Platform, with the stores associates’ engagement at the heart of it and thereby transformed the on the ground operations of Samsung, India.