Blog

Explore and stay upto date with the various dimensions of Heptagon

Blockchain based Aadhaar – #NationalIdentity
Blockchain Technology

Blockchain based Aadhaar – #NationalIdentity

  By now almost everyone in the world is aware of India’s Aadhaar system, the Unique Identifier System that came into existence out of noble intentions but limitations of technology forced them to choos...

Women’s-Day — The-Heptagon-Way
Culture Heptalk

Women’s Day — The Heptagon Way

How do you celebrate women’s day the right way? Is it about just passing customary greetings and putting women on a pedestal just for one day? We at Heptagon asked ourselves that and we decided to let the incre...

First-Attempt-at-Account-Based-Marketing-2
Marketing

First Attempt at Account Based Marketing

Channels Used: Email & Facebook First, a little context The very first time I heard the concept of “Account Based Marketing” or “ABM”, I was instantly intrigued. Why? Because Wordstream. WordStream’s defini...

What is Google trying to achieve with RankBrain - (Rant of a Marketer)
Marketing Search Engine Optimization

What is Google trying to achieve with RankBrain? (Rant of a Marketer)

Doesn’t Google Just Love It’s Users? They do. A LOOOOT. So much so, that the only way to fully display this agape love they have for their users, is by screwing up every marketers life. I mean seriously, weren’...

Blockchain-for-Governments
Blockchain Technology

Blockchain for Governments

Referred: Blockchain for Dummies Friction Free Economy Internet of Money In a ideal world there will be no governments as the government is nothing but a centralised intermediary getting in the way o...

BlockChain — Death by Definitions
Blockchain Technology

BlockChain — Death by Definitions

  Bitcoin is a decentralized cryptocurrency (not just a digital currency) and the technology that enables bitcoin is termed as Blockchain which is completely absurd because blockchain is just a data struct...