Explore and stay upto date with the various dimensions of Heptagon

Product Management

AGILE – A Cheat Sheet for Product Managers

There are a lot of scholarly articles written about Agile methodology and there are umpteen websites talking about this. I have tried to provide a “cheat sheet” for the project managers or business analysts bas...

Blockchain Technology

Peoplechain — an Abstract Introduction!

Peoplechain — Professional Life on Distributed Ledger — an Abstract Introduction! It’s important to understand that the movement of money is more important than money itself. Value comes from Movement. Value o...

Blockchain based Aadhaar – #NationalIdentity
Blockchain Technology

Blockchain based Aadhaar – #NationalIdentity

  By now almost everyone in the world is aware of India’s Aadhaar system, the Unique Identifier System that came into existence out of noble intentions but limitations of technology forced them to choos...

Women’s-Day — The-Heptagon-Way
Culture Heptalk

Women’s Day — The Heptagon Way

How do you celebrate women’s day the right way? Is it about just passing customary greetings and putting women on a pedestal just for one day? We at Heptagon asked ourselves that and we decided to let the incre...


First Attempt at Account Based Marketing

Channels Used: Email & Facebook First, a little context The very first time I heard the concept of “Account Based Marketing” or “ABM”, I was instantly intrigued. Why? Because Wordstream. WordStream’s defini...

What is Google trying to achieve with RankBrain - (Rant of a Marketer)
Marketing Search Engine Optimization

What is Google trying to achieve with RankBrain? (Rant of a Marketer)

Doesn’t Google Just Love It’s Users? They do. A LOOOOT. So much so, that the only way to fully display this agape love they have for their users, is by screwing up every marketers life. I mean seriously, weren’...