Blog

Explore and stay upto date with the various dimensions of Heptagon

First-Attempt-at-Account-Based-Marketing-2
Marketing

First Attempt at Account Based Marketing

Channels Used: Email & Facebook First, a little context The very first time I heard the concept of “Account Based Marketing” or “ABM”, I was instantly intrigued. Why? Because Wordstream. WordStream’s defini...

What is Google trying to achieve with RankBrain - (Rant of a Marketer)
Marketing Search Engine Optimization

What is Google trying to achieve with RankBrain? (Rant of a Marketer)

Doesn’t Google Just Love It’s Users? They do. A LOOOOT. So much so, that the only way to fully display this agape love they have for their users, is by screwing up every marketers life. I mean seriously, weren’...

Blockchain-for-Governments
Blockchain Technology

Blockchain for Governments

Referred: Blockchain for Dummies Friction Free Economy Internet of Money In a ideal world there will be no governments as the government is nothing but a centralised intermediary getting in the way o...

BlockChain — Death by Definitions
Blockchain Technology

BlockChain — Death by Definitions

  Bitcoin is a decentralized cryptocurrency (not just a digital currency) and the technology that enables bitcoin is termed as Blockchain which is completely absurd because blockchain is just a data struct...

Evolution and history of marketing
Marketing

History Of Marketing & its Evolution

When we think of Marketing today, it’s over 100% Digital. While this was not always the case, the transition from trade to tech took centuries to develop. In order to see the entire picture, let’s first rewind ...

Launching-Blockchain-Consulting-Services
Blockchain Technology

Launching Blockchain Consulting Services

The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s the blockchain, the technology behind digital currenc...