Understanding of keyword match types is necessary to run a successful AdWords campaign. Keyword match types help you control searches on Google that can trigger your ad. If you hadn’t taken the time to understand these types then you have probably wasted a lot of money.
Better late than never! This post will teach you everything you need to know about Keyword Match Types with examples.
Keyword Match Type #1 — Broad Match
Broad match is the default match type that all your keywords are assigned if you don’t specify another match type. They will give you the widest reach i.e more traffic but with less relevancy. (more…)