Category : Marketing

First Attempt at Account Based Marketing

First Attempt at Account Based Marketing

Channels Used: Email & Facebook

First, a little context

The very first time I heard the concept of “Account Based Marketing” or “ABM”, I was instantly intrigued. Why? Because Wordstream.

WordStream’s definition of ABM is the best

Account-based marketing is like personalized marketing on steroids.

I mean what’s not better on steroids?

It made me start reading about it more. (Not because of Steroids)

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Category : Marketing

History Of Marketing & its Evolution

History Of Marketing & its Evolution

When we think of Marketing today, it’s over 100% Digital. While this was not always the case, the transition from trade to tech took centuries to develop.

In order to see the entire picture, let’s first rewind and define the timelines upon which change in marketing was recognized and understand how marketing evolved in response to these changes.

History & Evolution of Marketing

Historians of marketing have undertaken a considerable investigation into the emergence of marketing, yet there is little agreement about when marketing first began.

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