Channels Used: Email & Facebook
First, a little context
The very first time I heard the concept of “Account Based Marketing” or “ABM”, I was instantly intrigued. Why? Because Wordstream.
WordStream’s definition of ABM is the best
Account-based marketing is like personalized marketing on steroids.
I mean what’s not better on steroids?
It made me start reading about it more. (Not because of Steroids)