Category : Marketing

First Attempt at Account Based Marketing

First Attempt at Account Based Marketing

Channels Used: Email & Facebook First, a little context The very first time I heard the concept of “Account Based Marketing” or “ABM”, I was instantly intrigued. Why? Because Wordstream. WordStream’s definition of ABM is the best Account-based marketing is […]

Category : Marketing

History Of Marketing & its Evolution

History Of Marketing & its Evolution

When we think of Marketing today, it’s over a 100% Digital. While this was not always the case, the transition from trade to tech took centuries to develop. In order to see the entire picture, let’s first rewind and define the timelines upon which change […]