Archive for author: Akash Sunny


First Attempt at Account Based Marketing

Channels Used: Email & Facebook First, a little context The very first time I heard the concept of “Account Based Marketing” or “ABM”, I was instantly intrigued. Why? Because Wordstream. WordStream’s defini...

What is Google trying to achieve with RankBrain - (Rant of a Marketer)
Marketing Search Engine Optimization

What is Google trying to achieve with RankBrain? (Rant of a Marketer)

Doesn’t Google Just Love It’s Users? They do. A LOOOOT. So much so, that the only way to fully display this agape love they have for their users, is by screwing up every marketers life. I mean seriously, weren’...

Evolution and history of marketing

History Of Marketing & its Evolution

When we think of Marketing today, it’s over 100% Digital. While this was not always the case, the transition from trade to tech took centuries to develop. In order to see the entire picture, let’s first rewind ...