As enterprises continue to see increasing competition from the new-age start-ups, they find themselves struggling to maintain their status quo while looking to emerge victorious as their margins and market share are eaten into. Adopting new technologies and transforming themselves is the only way these companies can deal with new-age digital competition and overcome all the chaos caused by the pandemic. Voice technology, although popular in the business world for many years now, holds immense promises for companies looking to drive technology-led digital transformation in today’s era.
Voice technology has completely taken the world by storm
When voice technology first came into existence, primarily through Apple’s voice assistant Siri, no one imagined the storm the technology would create in terms of tech innovation.
Now, even a decade later, it is estimated that almost 92.3% of smartphone users will use voice assistants by 2023.
With all the major tech brands today – from Amazon to Google – fueling the voice technology trend, voice-enabled products, and associated capabilities are advancing at an exponential rate across all industries. So, what makes voice technology so appealing?
- One of the primary reasons for widespread adoption of and interest in voice technology is the convenience the technology offers. In addition to increased awareness of the technology, the level of comfort and convenience voice delivers in terms of speed and efficiency is beyond compare.
- In today’s digital age, the shift towards voice interfaces is also in line with emerging user demands. With voice applications increasingly being launched, the technology delivers seamless user experience and enhanced utility in a connected user’s life.
- At the same time, voice also allows users to carry out tasks in a quicker manner. Since talking is much faster than texting, it’s a great tool to enhance user productivity and satisfaction.
The predictions for the future of voice technology in mobile apps are extremely promising
Given the convenience, voice will increasingly be integrated into the very foundation of mobile apps: from travel apps to shopping sites, social media apps to planners, mobile apps with integrated voice technology will become the hottest trend in the years to come.
Here’s looking at some of the predictions for the future of voice technology in mobile apps:
- Integrated voice technology: The speech and voice recognition market is expected to reach $26.79 billion globally by 2025. Mobile apps will start being developed with voice integrated into their OSes – and not as an add-on. Integrated voice technology will save users from complicated app navigation while helping them meet their objectives quickly and easily. Given the limited space on a mobile screen, such integration into mobile OSes will completely eliminate manual searching and surfing, while empowering users to accomplish tasks faster.
- Better smart home experiences: Advancements in IoT have led to a sudden and massive growth of the smart home industry, and voice will continue to play a major role in the coming years as well. Using voice technology in their mobile apps, users will more easily be able to control all their connected devices using a single interface and enjoy seamless and interrupted experiences. For instance, users listening to an Amazon playlist on their mobile devices can instantly shift to their Echo device and continue the playlist from where they had left it.
- Voice across segments: Although in the current age, the smart home segment is benefiting the most from voice technology, in the future, even highly regulated industries like healthcare and banking will soon enable voice technology integrations to keep up with the pace of the digital world and the expectations of their customers. For instance, in addition to using voice for scheduling appointments, healthcare institutions can evaluate patients’ voice biomechanics and detect diseases of the vocal cord using AI-enabled voice technology innovations.
- Personalized experiences: As the technology gets progressively advanced, voice technology will get better at distinguishing voices, paving the way for individualized and personalized experiences. With capabilities to detect multiple unique voices, mobile apps will soon allow users to create separate voice profiles and get personalized information and recommendations based on what’s on their calendar, how the traffic (or weather) looks like, or even suggest movies or music to play – based on their Spotify or Netflix linked accounts.
- Speech to text conversions: As voice technology becomes more and more accessible, developers will be found using the technology to enable speech-to-text conversions. Innovations such as Amazon’s Transcribe and Google’s Cloud Speech-to-Text will become a mainstay, with more organizations using automatic speech recognition to analyze audio files and receive a text file of the transcribed speech.
As users get increasingly used to giving instructions to voice-enabled devices, the pressure to integrate voice into mobile apps is at an all-time high. Voice assistants are becoming the hub of connected homes and connected lives. Organizations looking to offer better mobile experiences to users need to seriously start considering voice integration, not just to find out information, but also to play their favorite music, make purchases, or even uncover underlying ailments.
With major advancements in voice technology underway, it’s time to assess how you can best leverage voice to better interact with your customers and deliver seamless and engaging mobile experiences.