Create Your Next Enterprise App
App Digital Transformation Strategy

Things to Pay Attention to When Creating Your Next Enterprise App

Enterprise apps are mobile apps that enable smooth and seamless interactions between the employees and business departments and keep the teams engaged, productive, and efficient. 

As homes continue to be the epicenter of life and work in 2021 and beyond, this is a great time for enterprises to get creative with their enterprise app strategy. 

According to IBM forecasts, the global mobile workforce is also estimated to reach 1.87 billion by 2022. Surprisingly, this is more than 42% of the total global workforce. Like different endeavors, every enterprise app also has its own set of benchmarks and standards to follow. 

For enterprises that are ready to launch their next enterprise app, keep these crucial factors in mind.

  • Scalability: By scalability, we mean the ability of an application to manage the increasing number of users. It also refers to the ability of the application to perform optimally with an increased load. The scalability of their apps is definitely a priority for fast-growing enterprises. Scalable applications help in creating a positive experience for all the users. These applications can seamlessly handle spikes and drops in usage based on specific needs and occasions. 
  • Performance: Today’s digital users, especially the millennials and Gen Z, are used to stellar user experiences and app performances. They don’t appreciate apps that don’t perform as per expectations. In fact, the number one reason why people give a bad rating to an app or uninstall it is because it freezes. They have similarly high expectations from enterprise apps as well. Factors such as long load times, difficult onboarding process, clunky registration interface, crashes, etc. contribute to poor user experiences. It is critical for enterprises to design their enterprise apps in such a way that they deliver the same level of performance and experience as the top-notch consumer apps. 
  • User experience: A recent research shows that users spend 90% of their digital screen time on apps and the rest 10% on the internet. This is a great motivation to start your own enterprise application. However, holding on to the users’ attention requires tremendous efforts on an interactive user experience and personalized interface.  The app must be intuitive and should not put a substantial cognitive load on the users. The primary features should be easily accessible instead of higher load times because of too much feature integration. Demographic, behavioral, and contextual targeting also helps enterprises hold onto their users. So, a thorough focus on creating a desirable yet simple user experience can be the key to great success. Here is an interesting read on the ‘Do’s and Don’ts of Mobile User Experience Design’ 
  • Privacy: Users all over the globe are now concerned about the security and privacy of their personal data. Enterprise applications, therefore, need to pay special attention to the privacy measures that they incorporate. With 61% of mobile users finding it important to know when an application is using their personal data, robust privacy measures are necessary to increase the trust factor of enterprise apps. The apps must regulate the kind of information they collect from the users, and how they store the data. Users must be transparently notified on how their information will be used by the app.  
  • Seamless integration with the existing tech stack: Most of the companies may have already invested in several applications for various business needs. Be it an HR system or a marketing automation solution, they are all vital to enhancing productivity and efficiency of the workforce. While developing an enterprise app, it is important to ensure that the apps seamlessly integrate with the existing tech stack.  The enterprise app must work in sync with the enterprise database, directory, systems, and security tools, etc. One also needs to ensure that all the upcoming tech integrations work in sync with the app. 
  • Offline accessibility: The world of mobile applications is slowly being saturated with different apps offering similar features. They even promise to carry out similar kinds of tasks and collaborative processes, but most of them need internet connectivity. A good step forward can be with an emphasis on offline connectivity and synchronization. By doing away with the constant need for internet connection, enterprise applications can support the employees who are working on-field, with limited internet connectivity or have patchy networks. Several sectors require complete data security, and offline synchronization with local data can come in handy. Therefore, offline functionalities can be a great addition to your next enterprise application.

Towards a Robust Enterprise App Strategy 

Are you wondering how to start with the development of your enterprise app? With digital transformation partners like Heptagon, you can get started with your enterprise app in no time. By keeping the above-mentioned points in your mind, your enterprise app is bound to be a success amidst your target group. 

Remember that you will always question your decisions in the first go, but as you strive patiently, your enterprise’s mobile presence can open new doors of success for your business.

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