Digital transformation doesn’t constrain itself to the idea of using tech solutions. Beyond technology and tools implementation, digital transformation is a journey with a cultural transformation and a strong ‘people angle’.
Tabrizi et al. from Harvard Business Review add up to this school of thought, asserting that there’s “no single technology” that could serve the all-inclusive purpose of transformation. They believe that lacking the right mindset while digitally transforming the organizational functionality could “simply magnify” the already existing flaws.
This subjects the entire notion of digital transformation to a set of inherently multi-faceted questions — targeted at the granular assessment of technology adoption.
Readily answering them means that your business is ready for a nimble, responsive, flexible, and agile transformation.
1. Would Digital Transformation help Realize the Favored Goals?
Before making any changes or investments, define what you want to achieve with this new approach to business. Defining your goals serves as a springboard from which to launch other essential initiatives such as developing value propositions, realizing KPIs, formulating policies, and investing in resources.
For example, if you want to improve employee retention rates, focus on conceptualizing the digital goals for enhanced workplace culture. Likewise, if you wish to increase sales through improved marketing campaigns, consider exploring ways to strengthen content marketing capabilities.
When setting out your digital endeavors, it’s essential to be clear and concise. Candance Inscoe from Cisco emphasizes the phrase “narrow scope” to avoid getting side tracked with initiatives that might not otherwise bear a suitable alliance with the bigger picture.
2. Would Digital Transformation entail Digital Skill Training Across Departments?
From developers to recruitment specialists and subject matter experts to product managers, everyone plays their part in substantiating great experiences for customers. However, such contributions are only possible when employees are thoroughly trained for specific scenarios and changes.
To that end, digital skill training comes off as a necessity rather than a luxury. Quantifying this need, however, isn’t plausible because of highly subjective and distinctive organizational demands.
“The extent of organizational adjustments needed to meet the requirements of digitization can differ significantly from company to company,” Guggenberger and Simon from McKinsey and Company point out.
As such, you must be able to answer questions like the following:
- What are the “key jobs” in the company to be filled by digital-savvy candidates?
- How well can your employees adapt to the digital tools at hand?
- How do you ensure those who haven’t worked digitally before receive training in areas where there isn’t necessarily a standard curriculum?
- Do you have the first-hand experience to impart this type of training?
- How much time is needed to train employees on the new digital tools?
- What are the costs associated with these training programs?
- Should departments within your organization work together collaboratively to develop common standards and best practices?
3. How can the Current Ecosystem of Partners Contribute to the Transformation Process?
In today’s hyper-connected digital age, businesses can’t survive on their own. They need a robust ecosystem of partners that brings a wealth of complementary expertise and resources to the fold. This is where the real value of digital transformation comes from. To get it right, you must have a clear understanding of what each partner can bring to the table and how they fit into your overall strategy.
For example, if you plan to implement a data-driven marketing app, with what third-party software are you working? If your company is establishing a digital platform, who are the partners in charge of maintaining it? Does the current crop of IT vendors have a strong knowledge base of the latest technological advancements? Can they recommend any additional solutions that might enhance your business’s digital functionality?
Proactively engaging with partners means that you’re not likely to miss out on strategic opportunities. And measuring their contribution means that your organization’s digital transformation is bearing fruit; you can ensure that it also creates tangible benefits for employees and customers alike.
4. What are the Challenges, if any, to Foster an Efficient, Innovative, and Customer-Driven Digital Strategy?
This is a crucial component of any transformation. Everyone from customers to employees and even competitors must practice a sense of duality. On the one hand, you must consider them as sources of value and, on the other, as opportunities to improve processes and gain a competitive edge.
That said, digital transformation doesn’t come without its fair share of obstacles — especially when it comes to nailing down scalable digital solutions. The fact of the matter is, not everyone would agree with your perspective on implementing and sustaining the technology. And not all the inherent solutions will have silver bullet solutions.
Besides, trying to overcome an existing organizational structure with too many silos would be like trying to fit a square peg in a round hole. How would then a concrete go-to strategy take shape?
There’s no exhaustive list of solutions to answer this question. However, certain best practices can be adhered to for driving an efficient digital transformation strategy:
- Measure the initiatives to eliminate bottlenecks and optimize resources.
- Create a balance between business and technical leadership.
- Make sure that these efforts cut across departments and work with the ecosystem.
- Assign the right resources and maintain a clear communication channel.
- Use data analysis to comprehend the consumer behavior and the impact of your initiatives on the same.
5. Should the Organization Consider Outsourcing Activities to Support Digital Transformation?
Fatos Ameti, on Forbes, notes that “outsourcing, when done right, benefits everyone involved, sparks startup success and clears the path toward growth.” The only problem is that not all organizations can see eye-to-eye on this matter.
Before you go the outsourcing route, it’s essential to consider its merits and demerits. For one, outsourcing may help you find the right talent more quickly. And that’s critical to sustaining digital transformation, especially if you’re looking to enhance your business’ competitiveness. Furthermore, outsourcing may be the only option to scale up your business if you suffice a small workforce with a limited budget. But outsourcing no longer remains a panacea if there’s a communication gap or misalignment between your goals and needs. As such, it’s essential that you find yourself in good and experienced hands before you take the plunge.
Asking the right questions ensures that your digital transformation strategy is on track. But if you’re still not sure how to go about it, there’s always our culture of innovation at Heptagon driving the engine of success. To learn more about how we can assist you with digital transformation, contact us today.
Published On:- LinkedIn