Digital Transformation Strategy Technology

Are Mobile Apps at The Center of Enterprise Digital Transformation?

Are you currently reading this on a mobile phone? If not, you’re still going to grab your phone to check the two notifications, right? Especially after the pandemic, as digital becomes the heart of everyday operations, the use of mobile apps has also skyrocketed. Let’s look at some facts and figures.

  • The Apple App Store hosts 2.2 million apps available for download.
  • Google Play Store for Android has about 2.8 million mobile apps. 
  • Statista shows that a total of 184 billion mobile apps can be downloaded from Google Play Store and App Store by 2024. 

Mobile-Apps-Enterprise-Digital-TransformationFrom – Statista, 2021

A study by The Manifest shows that 21% of millennials open any app more than 50 times throughout the day. 

These statistics are not just bland data, but concrete evidence that mobile apps are an easy way to reach out to a vast audience. It can also be one of the first steps of any enterprise towards digital transformation.

Decoding digital transformation

Digital transformation is the use of digital technologies to operate a business and enhance customer experiences. It allows enterprises to rethink how they interact with their customers and employees, alike.

With digital transformation, any enterprise can make its processes streamlined, agile, and competitive.

Is now a good time to start with digital transformation?

A report by McKinsey reveals that digital transformation can contribute to a 20-50% increase in profits of companies. Even MIT says that digitally mature companies are 23% more profitable than their competitors. But that’s just the tip of the iceberg. 

Some of the major benefits enterprises have increased their focus on digital transformation are to:

  • Drive data-driven decision-making
  • Improve customer experience and better reach
  • Achieve operational excellence
  • Ensure robust security across IT operations 
  • Enhance revenues and bottom line 

How mobile apps can help with digital transformation

Now that enterprises are convinced about the acceleration of their digital transformation initiatives, should mobile apps be at the center of this change? Data suggests, yes! The main USP of mobile apps is their portability and accessibility, their attribute of getting work done from the palm of the hand. 

Here are some significant ways in which mobile apps shape the enterprise digital transformation:

  • AI adoption: The customer experience has enhanced greatly with the integration of AI in mobile apps. From chatbots to speech recognition, there’s a lot that companies are integrating on their mobile apps to engage the customers with digital transformation.
  • The onset of IoT apps: Digital transformation involves not just the end customer but also the overall operation and supply chain. With the onset of IoT mobile apps, the workflows have greatly streamlined in offices, opening up a world of great opportunities. 
  • Real-time updates: In today’s fast-paced world, staying a few seconds ahead of your competitors can give great benefits to your enterprise. With real-time updates and analytic reports from mobile apps, it is possible to have better insights and improve your overall business.
  • Workflow optimization: With the help of mobile apps within the enterprise, portability and workflow optimization is possible. It does not show a significant impact in the short term, but in the long run, it can greatly fuel the creativity and productivity of your employees.
  • Easier engagement: Digital transformation is not only about incorporating technologies but also about people replacing their traditional means with digital ones. We all have seen how mobile apps have made their way into our lives for almost everything, from entertainment to finance. Thus, they continue to be a foolproof method of gaining higher engagement from employees and customers.

Use cases of enterprise revolution with mobile apps

Some companies have aced digital transformation with their innovative mobile apps. Let’s have a look!

  • USAA Mobile: As a first-of-its-kind application, USAA mobile was designed for the financial needs of U.S. military servicemen and women. It offers a mobile deposit service, leveraging the smartphone camera as a scanner for cheques. Currently, users can transfer money, check their balance, pay bills, and also trade stocks. A step towards digital transformation, taken in 2009, this app is still at number 53 on the App Store with 1.3 million ratings at an average of 4.8 stars. 
  • Walgreens: When a 118-year-old pharmacy chain seeks digital innovation, they also opt for a mobile app. The mobile app of Walgreens offers easy prescription refills by barcode scan, live video chat arrangement with doctors, pill reminders for medication management, and facilities to check the availability of medicines in nearby stores. Research shows that more than 20% of Walgreens mobile application users are of age group 55 and above. This reflects the high adoption rate of the app even in the elderly population. Currently, the app has been downloaded more than 50 million times and hosts 5 million customers per month.
  • Domino’s: Domino’s shares had hit an all-time low in 2008, that’s when they invested in their mobile application and launched it in 2011. By 2017, 60 percent of domestic sales on Domino’s were attributed to the app. They have, since then, been working on improving the customer experience, while outperforming the competition and making a significant hold on the market. Currently, Domino’s is one of the leading pizza giants in the world, taking orders from Google Home, Alexa, and even smartwatches.
  • Ikea Place: Taking the utility of mobile applications a notch higher, the Swedish furniture retailer Ikea developed its Ikea Place to help customers see how a piece of furniture will look in their space. The app brilliantly uses augmented reality (AR) to display the products in any setting with up to 98% size accuracy. This app has actually made purchase decisions easier. The app has been downloaded more than 2 million times since 2017, catering to a wide customer base through their mobile application.

Getting started with an enterprise mobility solution

All the examples mentioned above show how large companies flourished with their mobile applications, and mostly took their major step towards digital transformation.

While new technologies continue to disrupt the business environment, digital transformation is an effective way for companies to maintain their position in the market. As mobile app downloads are forecasted to increase by 50% by 2023, it is a great time to invest in mobile app development. If you are willing to get started with an app, connect with Heptagon right away!

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