A Start-up Founder's Guide to Mobile App Development
App Digital Transformation Technology

A Start-up Founder’s Guide on Mobile App Development

The mobile app industry is massive, and it’s growing at a rapid pace. Especially post COVID, when a lot of people are working remotely and relying on online channels for their daily needs, the demand for high-performing mobile apps is increasing. The 2.9 million apps on Play Store and 4.4 million apps on App Store depict the growth of the app market.  

However, the competition in the mobile app industry is massive. According to Gartner, only 1 in 10,000 consumer mobile apps is successful. So how can startups ensure that their app is not one of those 9999 failed apps?

Here are the various aspects that startup founders need to consider while defining their mobile app development strategy –

Technology Selection

Apple’s iOS and Google’s Android operating systems are the two most widely used mobile-based operating systems. Mobile app development for these platforms requires the careful selection of the programming language and tools. 

The first and foremost decision is whether to go for a native app or a hybrid app. Answer these seven questions before you decide which route you want to take.  

Once you decide on it, the next question about the technology to use. There are several technologies such as Kotlin, Java, Flutter, React Native, and Swift to choose from. Each one offers unique features and benefits.  

Swift, for instance, is a popular programming language used for iOS app development. It is an open-source programming language that provides ease of coding and maintenance. It also provides support to the dynamic libraries and offers easy integration with third-party tools. However, Swift is relatively a new language for mobile app development on the iOS platform. The lack of experience among the Swift developers may be a reason for worry. There are issues identified with syntax highlighting too. 

Java is a programming language commonly used for Android and iOS app development. Usually, mobile app developers wish to have platform portability so that they can create an app and implement it across multiple platforms. Java provides such ability and immense robustness. Along with code reusability, the language also offers scalability and ease of learning. Higher memory consumption is one issue often associated with Java. 

Kotlin is one of the most popular programming languages for app development. It is open-source and offers complete compatibility with Java. It is also easy to learn and involves lesser deployment time. 

Flutter is a cross-platform mobile app development framework that supports Android as well as iOS mobile app development. The framework uses Dart as the programming language to develop the apps and comes free of cost. 

The wide choice of programming languages can be overwhelming. It is best to partner with an experienced mobile app development company and the experts can guide you on the right technology.  

Application Scope 

One of the most significant aspects to consider is the application scope. Quite often, startup founders expand the scope of the app too much, which could result in several complexities. A vast code could also cause integration issues. At the same time, the time to deploy must match the end-user/customer expectation. With too broad a scope, the time to develop and deploy the app can go beyond the permissible limits. 

On the other hand, the inability to include the essential requirements in the project scope can also lead to negative feedback. Therefore, it is important that the scope is clearly defined and identified. 

User Interface and Design 

Design is one of the most important elements of the mobile app and has a direct influence on user engagement levels. Mobile apps with good design and user interface lead to improved user experience and vice versa. It is important to keep the design fast and scalable. The design should be empathetic, personalized,  and user-inclusive. The app design should follow navigation best practices, and make the user onboarding easy. 

Read more about the Best Practices in Mobile App Design


One of the major concerns of the end-users with the mobile app and their usage is the security and privacy of their information assets. As per a research study, high-risk security vulnerabilities are detected in 38% and 43% of iOS and Android apps, respectively

It is essential to prioritize security during mobile app design by including information and application security controls and mechanisms in the apps. Advanced access control, user authentication, data backups, antimalware codes, etc. are some of the critical areas to focus on. 


The cost of the mobile app development is another parameter that must be evaluated and explored properly. As there are several tools, activities, expertise required for mobile app development, the costs can quickly scale up. Depending on the available budgets, the right technologies can be used to build the required features. Your mobile app development partner can help you identify all the costs with the mapping of these costs with the possible returns. 

As a startup founder, if you are looking to build a mobile app, let’s talk. Just share your idea with us and our mobile app development experts will translate that into an app – while you can continue focusing on your business. 

Leave a Reply

Your email address will not be published. Required fields are marked *

two × 4 =