The challenges that most organizations faced in 2020 are perhaps unlike any hurdle experienced in the past. If anything, this year solidified the value of digital technologies. As businesses had their resilience tested, those further along the digital maturity curve fared better than the others.
Digital transformation has been an important enabler of efficiencies and profitability over the years and has provided invaluable support to businesses – especially during this pandemic. It is helping organizations meet the expectations of the changing business landscape by rethinking how to use technology, people, and processes to elevate business performance.
Especially for small businesses, digital transformation has become essential to help them stay competitive and relevant in the increasingly competitive business environment.
However, digital transformation is more than randomly applying new-age technologies and technology solutions. The success of a digital transformation initiative rests on the creation of a robust digital transformation framework and digital transformation strategy and ensuring an organized and orderly transition.
What is a Digital Transformation Framework?
A digital transformation framework is a blueprint that serves as the guide for organizations through the digital transformation journey. This framework ensures that no area of the business is unrepresented or unattended during this transition and the period of change. It provides a path to create tangible benchmarks, meaningful metrics, and indications of progress and helps organizations identify where they need to pay more attention.
A digital transformation framework is a common point of reference for the digital transformation strategy and the roadmap and helps organizations, irrespective of their size, to evolve according to the shifting market forces. It is there to provide a sense of order amid the chaos of that modern IT operations face, such as:
- Legacy applications and services running on dedicated servers needing local network connections
- A diverse array of endpoints ranging from smartphones and tablets to old computers and laptops
- Data workflows crossing organizational, geographical, and regulatory boundaries
- Identifying the entire application and processes ecosystem
A digital transformation framework acts as a body of knowledge to drive digital transformation initiatives according to the business strategy.
A Digital Transformation Framework for Small Businesses
A digital transformation framework for small businesses has to be highly adaptable so that it can be phased into cohesive and logical steps to show tangible progress. The initial phases have to ensure that the organization understands what it is doing and why it is doing so. The consequent phases then go on to become about execution and progress.
Owing to this, it is essential to ensure that everyone across the board understands that anything and everything will change and that this change will be a constant for some time ahead.
The digital transformation framework should ideally be divided into four quadrants – the customer, the product/service ecosystem, the processes and systems, and the organization itself.
Digital Transformation and the Customer
The customer is the most important stakeholder for small businesses. The digital transformation framework should help organizations assess and evaluate how to improve and enhance the customer experience by digitizing it.
The framework has to evaluate how to best serve the customer, identify customer journeys better, and build connections with the customer to drive meaningful engagements.
The framework template needs to account for all the customer touchpoints so that the business can gain better customer insights leveraging digital technology. Given the rise of new channels of interaction such as social media and smartphones, the digital transformation framework has to ensure that all engagement with the organizations is consistent across all these channels.
The framework should help organizations identify the tasks the customer wants to achieve and should be able to help in defining the steps to provide the same.
Digital Transformation and Products and Services
This part of the framework is designed to help businesses design their product or service portfolio so that the data trail can be leveraged to build a stellar experience. The framework has to evaluate ways to build more interconnectedness so that product usage can be monitored easily, additional services can be offered proactively, and maintenance can be enabled promptly upon detection of a problem.
The goal of small businesses embarking on digital transformation initiatives is to become more agile and responsive to changes in demands and identify ways to sustain and increase profitability. This part of the framework can be used to build more connected products or identify ways to build connectedness, evaluating pay-per-use models, and enabling predictive usage.
Digitization of products and services helps small organizations increase their competitiveness by creating relevant customer experiences leveraging data. Personalizing and tailoring products and services according to customer needs, predicting usage, predictively anticipating customer needs, building new pricing models, and designing the right pricing strategies become much easier using a digital transformation framework.
Digital Transformation and Operations
The digital transformation framework has to look at the processes and systems ecosystem to improve efficiencies and reduce costs. Automating, standardizing, and creating the right processes help small businesses become more agile and responsive to demand. These also contribute heavily to sustain profitability.
Digital technologies have immense potential to not only improve but also transform processes to increase efficiencies, identify opportunities to improve business and discover new revenue streams.
This part of the framework has to account for building customer-centric and standard platforms and identifying more agile approaches to work and driving the technology implementations accordingly.
The cloud, for example, can be used to create standard business processing platforms to drive efficiency and increase transparency. These platforms offer features and functionality updates faster and can even lower testing costs. Mobile platforms can enable employees to work anytime anywhere in a device-agnostic manner.
Digital Transformation and the Organization
Small businesses need to leverage the power of digital technologies to create an ecosystem that integrates the value chain with the business. The objective of doing so is to increase competitiveness and capably offer end-to-end services to the customers and enable the players in the value chain to work more closely.
As the ecosystem becomes more integrated, it becomes essential to enable employees to work more cohesively by breaking down silos and enabling collaboration across departments. The framework helps account for the needs of the employees to make them more responsive and agile towards change. This also involves moving the corporate culture towards adopting a digital mindset and providing employees with the tools, technologies, systems, and applications to help them drive value.
Additionally, the framework has to discover how to connect the business to dynamic partner ecosystems to move along a faster growth path. At an organizational level, it has to identify ways to help the workforce acquire a higher degree of digital literacy.
A digital transformation framework can be used to identify the use cases and analyze it to ensure a deep exploration of digital opportunities and identify the right path and strategies to implement them successfully. To make this journey successful, all the stakeholders need to be on the same page to drive acceptance of these changes across the organization. Based on the framework, the business can develop its digital vision and create the roadmap to identify and work on activities and opportunities that should be prioritized.
Compared to larger organizations, small businesses have an advantage as changes can be more personalized and faster to implement. However, for successful digital transformation and to create the right digital transformation framework, it is essential to not only increase digital capabilities but also understand how they work and why. This involves understanding how a specific technology works, and how it can be implemented to enhance processes to drive better decision making that gets the most out of these technology investments.
Connect with us to create the right digital transformation framework to make sure that your digital transformation initiatives align with the business goals.